πŸ¦„ | Metaverse Studio
There seem to be two distinct approaches at play with respect to how to apply the Web3 to the entertainment industry at scale. Either bring legacy entertainment structures into Web3 or break with the past and create new systems. Instead of opting for either, we decided to target the metaverse as the grounds for the Web3 innovation. There are three central reasons for this decision. First, the legacy infrastructure is not Web3-compatible. Second, Web2 entertainment stakeholders have less influence over the metaverse. Third, metaverse-native virtual influencers are not tied to complex rights and agreements as they are original yet non-human entities solely existing in the digital realm. Ergo, the metaverse presents an optimal environment to maximize the utility of NFTs and decentralization that blockchain offers, allowing a list of Web3-specific features such as unified data storage and tracking, launching, and management of crypto-native popstars, original NFT-based IP diversification, fair equity, and fandom community formation. To that end, we plan to launch Fellaz Studio, a production and distribution platform for metaverse-native and crypto-compatible digital artists and content.

Full-stack metaverse-native digital celebrity production solution

Metaverse-based Web3 entertainment business is built around a viable virtual artists and derivative IP-based content. Fellaz Studio offers a dedicated solution for creating metaverse-native digital celebrities from the ground up by the hands of experts and industry leaders in 3D modeling, motion capture, and visual effect (VFX) production, along with creative experts that will establish a thriving and interconnected Fellaz-exclusive narrative much like MCU of Marvel Studios.

Metaverse as a place of gathering and performances

Fellaz Studio plans to utilize the metaverse as a place where the fans could freely gather to communicate with each other and to engage in various fandom activities including attending metaverse-based concerts, shows, and other events that are hosted by the artist that they are obsessed with. The metaverse will also be used as a place to exhibit their goods and badges in form of non-fungible tokens as minted within the Fellaz ecosystem and beyond.

Multiverse and maximized diversification of the original IP

Through the metaverse interface coupled with the NFT technology, a single IP can be crafted into multiple worldviews and introduced in a different medium. Fellaz Studio plans to not just create a fixed narrative for its original metaverse-native digital celebrities, but find ways to maximize the original IP by diversifying the medium by which the celebrity is actively presented. For example, the digital celebrity may launch as a K-pop idol star, yet also debut as a protagonist in an original animation series, which will be minted as an NFT for the fans to buy, stake, exhibit or sell. By doing so, we are able to capitalize on the popularity of the digital celebrity and also maximize its brand utility by expanding the scope of the content genre.
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Full-stack metaverse-native digital celebrity production solution
Metaverse as a place of gathering and performances
Multiverse and maximized diversification of the original IP