🥨 | Web3 is too complicated
The entry barrier
While the introduction of an optimized Web3 framework will enable a dramatic transition that is mutually beneficial for both the consumers and the brands, the core challenge that needs to be overcome in order for the Web3 business model can become viable depends on the successful migration of the Web2-native consumers into the Web3 ecosystem. Unlike the rosy promises made by an increasing number of Web3 projects, the ongoing lack of an intuitive user interface is getting in the way of user adoption. No matter how attractive and useful a Web3 feature may be, without a familiar user interface that ensures a seamless user experience, any such feature will fail to see the light of day.