🫥 | Web2 is too simple
Business as usual
The centralized nature and mode of today’s business structure disallow a user-oriented business model where the role of customers goes beyond monetary patrons to the service providers or brands they use. While the service providers want their products to go viral, viral marketing is exercised at a cost and serves as yet another costly iteration of the marketing maneuver. This can change when consumers are viewed not just as means of exploitation and revenue generation but as potential brand ambassadors empowered by incentives that make sense. Decentralization for a change can lead to a more profitable business model.
Data sovereignty
While consumers want to be recognized and rewarded for their contribution to a brand, the Web2 infrastructure again gets in the way. The ownership of this data is in the hands of the service providers, and hence the user does not possess data sovereignty. Since this data is siloed in multiple disassociated centralized platforms, the collective data is, at best fragmented and, at worst, prone to permanent erasure. In such an environment, there is no way to transparently and accurately distinguish loyal customers and give them a sense of ownership backed by data representing their contribution and engagement. With open access to this collective data and the assurance of secure preservation, ensuring subsequent remunerative recognition is a lot of work.
Last modified 3mo ago